The On the way to PlanetProof label has been ranked for the second time as one of the top sustainable food labels in the Netherlands. On behalf of the Dutch Ministry of Agriculture, Nature and Food Quality, the Dutch environmental information and education foundation Milieu Centraal carried out the benchmarking study. Out of almost 100 ecolabels included in the study, only 10* were awarded the title “top keurmerk” (top ecolabel).
The ‘top labels’ help consumers to easily make a conscious choice in the supermarket. These labels set high requirements for the environment, fair trade and animal welfare and have good credibility and transparency.
The ‘10 top labels’
The 10 top labels for sustainable food this year are: ASC, Beter Leven 2 en 3 sterren, Demeter, EKO, European quality mark for organic, Fairtrade, MSC, On the way to PlanetProof, Rainforest Alliance and UTZ.